The tourism industry all over the world is one of the most hard-hit by the Covid-19 pandemic. And while it has been some years since the dawn of this new and unusual normal, not many industries have been able to go back to their original state. The tourism industry, in particular, had to make a few adjustments in order to adapt to this new normal, and that hasn’t been easy. However, modern-day problems require modern-day solutions, and in order to retain livelihoods, a lot of countries are pushing for local traveling and tourism from the residents of their countries, seeing that international travels and visits may be touch and go. In this article, we will look at how the tourism industry is adapting to the new normal, how small businesses can thrive under the new normal, and ways to finance your tourism business if you have one.
Headed For Recovery
The tourism industry is a resilient one. While international traveling and tourism may pose a challenge, domestic or local traveling has been the newly trusted way to save the economy of this industry and retain jobs. Many people are finding it difficult to travel right now due to things such as lack of funds, travel anxiety due to Covid, and wondering if they will be caught in some kind of lockdown when they get to their destination. These are real concerns that the tourism industry is well aware of and is trying to mitigate. With the tourism industry also adapting to technology, there is hope that a digital transformation is looming. Speaking of…
According to travel blog; Smartvel, “tech-empowered travel will be essential in growing the industry. From digital vaccine passports to real-time travel notifications, technology solutions will play a pivotal role in keeping the public informed and providing guidance with all travel decisions.” Technology will also help with things such as contactless check-ins and check-outs. Contactless check-in and boarding, the ability to order food or services via an app, or concierge support through WhatsApp or chat are all solutions that provide extra peace of mind to a traveler. Clearly, the tourism industry is adapting to the digital era in order to better serve its consumers.
Customer Preference Is Ever-Changing
Currently, a lot of people travel to either see their loved ones or to experience a new destination, and therefore, are looking for an experience. Tourism offerings that come with outdoor activities and experiences tend to be on top of the customers’ preference list as that also gives people enough ventilation and less anxiety. Hidden gems type of destinations such as small towns near the beach, farmhouses, and hidden cabins (especially in South Africa) are becoming popular choices at the moment, and the impact is quite significant in that it helps the tourism industry help the economy in general. As a business, it is important to move with your customers and give them what they need.
Sustainability Continues To Trend
A lot of travelers love the idea of knowing that their holiday or tourist destination is eco-friendly, at least to some extent. Does your business use gas stoves only, how does your geyser function, are any of your activities harmful to the environment or animals? All these and more are questions travelers will ask, so as a tourism business, consider going green if you haven’t.
Along with prioritising health and wellness and longing to connect with nature, travelers will be seeking to invest in brands that share those convictions.
For example, a recent study abroad found that 70% of US travelers surveyed believe vaccine passports should be required for international travel, and 68% are interested in domestic passports as well. Research continues to show that travelers feel safer when health-focused measures are in place in dining, retail, and tourist destinations, so this will continue to be a travel trend in 2022. Travel companies should not only highlight their own safety initiatives but also local attractions going the extra mile for public health. This content not only informs the traveler audience but inspires and delights.
Small Business Benefits
Small tourism businesses can also thrive under this new normal. While international traveling may be difficult even for those traveling for business, the domestic side of things still has hope. As remote working becomes more and more of a phenomenon, lodges, guesthouses, and AirBnBs are investing in creating working spaces and environments for their visitors while also introducing longer stay packages for those looking to change their working environment for a bit. Small businesses are also seen as the destinations offering most of these travelers the much-needed privacy and tranquillity they seek as they are usually placed in quiet places. As a small tourism business, you can upgrade and offer your customers the unique experiences they seek.
How To Upgrade
It may not be easy for you to consider any kind of upgrade to your business right now as you are looking to save and retain as much income as possible in case something out of the blue like Covid were to strike. However, there are a few ways you can bring your business to “new normal” level. How so? Consider industry finance from reputable financial institutions, and give your building that eco-friendly and safe experience that your customers are looking for. With tourism finance, you can even upgrade your activities offering with things such as quad bikes, fitting in a new pool, or adding something nice to your guesthouse’s garden. Anything. You can calculate how much you will qualify for and how much you will have to pay in instalments, and that will give you the perfect summary of your affordability. So, consider entering the new wave of tourism with tourism finance.
The future of traveling is more exciting than anxiety-inducing. With vaccines and new ways of traveling introduced, there is hope that this industry will be back on top again if it hasn’t started already. As a tourism business, it is your responsibility to ensure you stay ahead of the curve and are always ready for any kind of change, and that starts with educating yourself regularly on the ways you can stay ahead. Also, remember to consider the customer experience when making these decisions as they are the ones who will enjoy these new features. Let us all shift the tourism economy together with new and transformative ways of traveling and hosting.